Development
In its quest for the ultimate perfection of its creations, Sultana joined forces with Le Phare, one among the oldest watch manufacturers in Switzerland, in order to benefit from its world-renowned expertise and occupy the position of second largest producer of mechanical chronographs in Switzerland. Sultana thus gained lots of skillful craftsmen to produce the watches using precision machine tools. In addition, through the technical evolution on small mechanical parts, Sultana improved accuracy and perfection observably. In order to approach perfection, Sultana keeps with its exploring with its product development, technology advances and market trends to meet the consumers’ needs.
Apart from the Eurpean countries, the company steadily expanded and engaged its global market, like the United States, the Middle East, Japan and China,.
Award
Sultana has been awarded recognition in several events including the winning of the Grand Prix at the Internationale de Thessalonique in Greece in 1939.
Today
Even today, Sultana watches are still created, produced and assembled in the original workshops in the cradle of Swiss watchmaking, La Chaux-de-Fonds, that is situated at a height of 1,000 meters, in the heart of the Jura mountains. Although the technology has advanced dramatically, Sultana’s watchmaking philosophy is still consistent with its founder’s belief on making accurate, perfect, elegant and durable timepieces.
In the 21st century, a new economic trend emerged which is influencing the watchmaking industry whereby the watch is no longer just a functional item, but also an essential accessory to show your own character and individual personality in different occasions. Sultana keeps pace with the modern trend combined with the use of traditional Swiss watchmaking art to express its founder’s beliefs.
Our Vision
Every Sultana watch is a distillation of master craftsmanship that has been handed down through generations of irreplaceable watchmakers. It is a combination of aesthetics and precision that looks good at all times.
Thanks to a new, dynamic and creative management, Sultana products are set to conquer new worldwide markets. Their classical and elegant design, the supreme production quality and their high degree of technical perfection are the successful ingredients to create authentic and timeless pieces.
